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Ginny is committed to sourcing second-hand denim ethically and sustainably for her creations, aligning with the values deeply ingrained in Indigenous culture—a respect for the environment and sustainable practices. Each denim piece she uses carries its own history, a representation of sustainable fashion and circular economy principles. By giving new life to pre-loved denim, Ginny embodies the spirit of her ancestors, who cherished the resources they had and left minimal waste behind.
Each handcrafted jacket carries a message of awareness for Indigenous culture and issues, such as "Strength of My Ancestors," "I Pay My Respects to the Traditional Owners," and "Existing on Stolen Land." Ginny incorporates her culture to convey powerful narratives and spark conversations. For her, painting is a connection to culture process, as she immerses herself in understanding her clients and their stories, ensuring that each statement jacket becomes a wearable testament to their beliefs and identity.
Using acrylic paint with a fabric medium and a special waterproofing technique, Ginny invests 20–40 hours into creating each unique piece. Additionally, she collaborates with clients to design custom denim pieces that encapsulate their individual messages.
Through Ginny's Girl Gang, Ginny seeks to ignite meaningful dialogues, encouraging wearers to embrace their roots proudly and be open to transformative conversations about Indigenous heritage and culture while promoting ethical and sustainable fashion practices.